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HEAD — Technical transmission

ND / TECHNICAL TRANSMISSION / CH. 01 SIGNAL ONLINE HEAD INDEX 01

Nathan Dale / WEB DEVELOPMENT / IT & INFRASTRUCTURE

RÉSUMÉ

I build and maintain websites, ecommerce stores, publishing systems and the infrastructure behind them. My work spans WordPress, Shopify, hosting, migrations, office IT support and statewide legislative broadcasting.

Download résumé (PDF)hello@nathandale.com

CURRENT WORK

Website development, administration and consulting for lifttrucksart.com. Ongoing in house IT support, including security, for TPD Trailers.

Independent WordPress applications, publishing tools and development environments.

OjO Ink / 2001–2012

Co-founder, later sole owner. Matt Rallens and I started OjO Ink as a partnership. About two years later, I became sole owner when Matt moved on to run Lunia Blue Graphics.

We built, hosted and maintained client websites, database applications and publishing systems.

CALIFORNIA CHANNEL / 2001–2012

Through OjO Ink, I worked as an independent contractor for The California Channel, managing web, database, server, networking and streaming systems for statewide legislative broadcasting.

Linux, FreeBSD, Cisco, Apache, PHP, MySQL and media delivery infrastructure.

WordPress & Shopify

Website administration

Hosting & migrations

IT support & infrastructure

TRANSMISSION LOG

TIMELINE INDEX

LOG_00

2018–PRESENT

PLATFORM ARCHITECTURE & LONG-TERM CONSULTING

Description

Nathan Dale continues independent consulting focused on WordPress, Kadence, e-commerce, SEO, site administration, migrations, publishing systems, and custom platform development.

This era includes long-term consulting engagements such as lifttrucksart.com, alongside platform development work including Magic Pill Music, V4V Player, DEMU Publisher, Zoetron, JUXPOP, and nathandale.com.

It marks the current transmission state: platform architecture, publishing infrastructure, and sustained system-building for independent media and creative work.

Supporting this work is a mixed-platform development and infrastructure environment combining self-hosted services, virtualization, sovereign publishing systems, Bitcoin and Lightning infrastructure, and custom AI-assisted development environments used for software, media, and platform experimentation.

Technologies

WordPress
Kadence
PHP
JavaScript
React
Gutenberg
Podcasting 2.0
MariaDB
Linux
nginx

Services

Consulting
SEO
Site Administration
Platform Architecture
WordPress Development
Custom Plugin Development
Publishing Infrastructure

Relationship

Current synthesis layer connecting client work, platform development, and the broader HEAD ecosystem.

Status

ACTIVE TRANSMISSION

LOG_01

2012–2018

E-COMMERCE & DIGITAL MEDIA CONSULTING

Description

Following the OjO Ink era, Nathan continued independent consulting focused on e-commerce, digital media, photography, WordPress, Shopify, and product presentation.

Major engagements from this period include Garcia Artwear and Grateful Girls, where product imaging, retail presentation, and publishing systems worked together as a single commercial pipeline.

This era expanded the signal from infrastructure into storefront experience, visual production, and measurable retail outcomes.

Technologies

WordPress
Shopify
Photoshop
Lightroom
Digital Photography
Lighting Systems
Product Imaging

Services

E-commerce Development
Product Photography
Visual Production
Shopify Development
WordPress Development
Retail Support

Relationship

Bridge between infrastructure-era consulting and later platform architecture work.

Status

ARCHIVED PERIOD

LOG_02

2001–2012

OjO Ink

Description

Nathan Dale co-founded OjO Ink with Matt Rallens as a web development and infrastructure partnership. About two years later, Nathan became the sole owner when Matt moved on to run Lunia Blue Graphics in Sacramento.

The company designed, developed, hosted, and maintained websites, database applications, publishing systems, and hosted infrastructure for clients across an emerging internet economy.

This was the foundational professional era from which many later systems, engagements, and technical disciplines in HEAD would emerge.

Technologies

Perl
PHP
Apache
MySQL
Linux
FreeBSD
HTML
CSS
JavaScript

Services

Web Development
Database Applications
Publishing Systems
Hosting
Infrastructure Administration

Type

Independent Web Development & Infrastructure Studio

Status

ARCHIVED ORGANIZATION

LOG_03

2001–2012

CALIFORNIA CHANNEL CONTRACT

Description

The California Channel was OjO Ink’s largest and longest-running client engagement. Nathan provided its technical services as an independent contractor through OjO Ink.

The work combined network administration, server administration, custom web systems, database applications, publishing infrastructure, video delivery systems, and streaming media infrastructure.

This record matters because it shows the signal operating at statewide scale across broadcast, networking, publishing, and operational continuity.

Technologies

Cisco 2600
Fiber OC3
FreeBSD
Apache
PHP
MySQL
Perl
RTSP Streaming

Services

Network Administration
Server Administration
Streaming Media
Publishing Infrastructure
Database Systems

Relationship

Largest and longest-running client engagement of the OjO Ink era.

Status

ARCHIVED ENGAGEMENT

LOG_04

1998–2001

EARLY COMMERCIAL WEB

Description

Pre-OjO Ink commercial and experimental web work included client websites, hosting, graphics, scripting, and early web development engagements.

This period established the technical and creative foundations that would later become OjO Ink and marked the shift from self-directed network exploration into commercial web production.

Technologies

Client Websites
Hosting
Graphics
Scripting
Early Web Development

Relationship

Foundation period immediately preceding the launch of OjO Ink.

LOG_05

1994–1998

INTERNET FRONTIER

Description

Transition from bulletin board systems into the public internet through dial-up connectivity, online communities, self-directed learning, and early web technologies.

This period represents the migration from isolated computing environments into global networked communication and online publishing.

Technologies

SLIP
PPP
Usenet
IRC
Gopher
HTML

Services

Early Online Publishing
Internet Exploration
Networked Communication

Relationship

Bridge between personal computing and commercial web development.

LOG_06

1980–1994

ORIGIN SIGNAL

Description

Early personal computing, bulletin board culture, modem communications, software exploration, gaming, electronics, and the first fascination with systems and digital communication.

This period established the foundational relationship between technology, creativity, communication, and problem-solving that would later evolve into professional web development, infrastructure engineering, and platform architecture.

Long before web development became a profession, an interest in communication systems, connected networks, and information exchange began forming through personal computing and bulletin board culture. Many of the themes that would later define Nathan’s technical work—publishing, networking, infrastructure, and digital communication—can be traced to this period.

Technologies

Commodore 64
Commodore 128
Amiga 500
Commodore BASIC
DOS
Early Personal Computers
BBS Systems
Terminal Software
Modems
File Sharing Networks
Early UNIX Exposure

Relationship

Predecessor to all later technical work.

PROJECTS

LATEST → ARCHIVE

ENG_05

LIFT TRUCKS NEW YORK

Project

lifttrucksny.com

Work

Built the complete Shopify store from the ground up for a streetwear company featuring Tom Christopher’s vintage flash tattoo collection. The site is no longer live.

Platform / Focus

Shopify

Services

Complete Store Build

Status

Archived Project

ENG_06

FRONT STREET CELLARS

Project

frontstreetcellars.com

Work

Built the Shopify online bottle shop. The site is no longer live.

Platform / Focus

Shopify

Services

Complete Store Build

Status

Archived Project

ENG_07

OLD MEETS NEW

Project

Website for Dawn Christopher

Work

Built the Old Meets New website for Dawn Christopher using Wix.

Platform / Focus

Wix

Services

Website Development

Status

Client Website

ENG_08

MALLORY FULLER

Project

malloryfuller.com

Work

Built a simple business card website in RapidWeaver.

Platform / Focus

RapidWeaver

Services

Website Development

Status

Past Project

ENG_09

wwpreschool.org

Project

Preschool Website

Work

Designed, developed and maintained the preschool website for approximately 15 years. The organization is now defunct.

Platform / Focus

Website Development

Services

Website Maintenance

Status

Archived Project

ENG_10

TPD TRAILERS

Project

Ongoing Office IT & Security Support

Work

Provides ongoing in house IT support, including security. Previously performed website work for the company; another provider now handles the website.

Platform / Focus

Office IT

Services

IT Support
Security Support
Troubleshooting

Status

Active IT Support

ORG_01

OjO Ink

Identity

Independent Web Development & Infrastructure Studio

Narrative

Nathan Dale co-founded OjO Ink with Matt Rallens as a web development and infrastructure partnership. About two years later, Nathan became the sole owner when Matt moved on to run Lunia Blue Graphics in Sacramento. It served as the professional home for development, hosting, publishing systems, and long-term client work.

Selected client work included earlier websites for egremodeling.com and abskip.com, plus logo creation and the original website for gardencrafters.com. These describe OjO Ink’s original work, rather than the current websites at those domains.

Many later systems and engagements documented in HEAD trace directly back to this organization.

Type

Organization

Dates

2001–2012

Status

ARCHIVED RECORD

Technologies

Perl
PHP
Apache
MySQL
Linux
FreeBSD
HTML
CSS
JavaScript

Services

Web Development
Publishing Systems
Hosting
Infrastructure Administration

Relationship

Source organization for ENG_01 and the broader early professional archive.

ENG_01

CALIFORNIA CHANNEL

Identity

Major OjO Ink Client

Narrative

Through OjO Ink, Nathan worked as an independent contractor for The California Channel, managing infrastructure, networking, web publishing, database systems and streaming media delivery at statewide scale.

It stands as one of the clearest examples of broadcast engineering, web systems, and operational reliability converging inside a single client record.

Former Website

calchannel.com

Type

Long-Term Client Engagement

Dates

2001–2012

Status

ARCHIVED RECORD

Technologies

Cisco 2600
Fiber OC3
FreeBSD
Apache
PHP
MySQL
Perl
RTSP Streaming

Services

Network Administration
Server Administration
Streaming Media
Publishing Infrastructure
Database Systems

Relationship

Largest and longest-running client engagement of the OjO Ink era.

ENG_02

GARCIA ARTWEAR

Narrative

Built the entire garciaartwear.com WordPress website from the ground up to present Jerry Garcia’s artwork on scarves.

The work included product photography, imaging and presentation of the scarf collection. Retail sales were handled through the separate gratefulgirls.com Shopify store.

Type

Website / Product Presentation

Dates

2012–2014

Status

ARCHIVED RECORD

Technologies

WordPress
Photoshop
Lightroom
Lighting Systems

Services

Product Photography
Visual Production
E-commerce Support

ENG_03

GRATEFUL GIRLS

Narrative

Built the entire gratefulgirls.com Shopify store from the ground up as the retail outlet for the Garcia Artwear scarves. The ecommerce operation used Amazon for inventory and shipping through Shopify.

Customers purchased the scarves through gratefulgirls.com, while garciaartwear.com presented Jerry Garcia’s artwork on the collection.

Type

Shopify E-commerce

Dates

2013–2014

Status

ARCHIVED RECORD

Technologies

Shopify

Services

E-commerce Operations
Product Presentation

Outcome

The store recorded $150,000+ in sales.

Relationship

Retail storefront supporting Garcia Artwear distribution.

ENG_04

lifttrucksart.com

Narrative

Originally launched as ltproject.com and later evolved into lifttrucksart.com, this is one continuous project lineage.

Nathan Dale migrated more than 180 pages of content from Squarespace to WordPress, rebuilt it with Kadence, and continues to provide design, administration, consulting, and SEO support.

Type

Active Client Engagement

Dates

2018–Present

Status

ACTIVE

Technologies

WordPress
Kadence
SEO

Services

Site Administration
Content Strategy
Consulting

URL

lifttrucksart.com

ORG_02

MAGIC PILL MUSIC

Identity

Curated Independent Music Publishing Organization

Narrative

Magic Pill Music is the umbrella record for Nathan’s modern independent music publishing ecosystem, combining artist-focused distribution, platform development, value-for-value experimentation, and media infrastructure.

Rather than functioning as a single app or label, it serves as the larger organizational layer through which Podcasting 2.0 publishing, self-hosted artist distribution, visual rendering systems, lyric-video generation, and artist-owned platform thinking are being developed.

This ecosystem includes platform initiatives such as VizBG, Zoetron, and the Magic Pill Platform, which are now understood as internal subsystems of a broader publishing, distribution, and creative-software environment rather than standalone archive records.

Type

Organization

Status

ACTIVE DEVELOPMENT

Focus

Independent Publishing Infrastructure
Music Distribution Systems
Artist-Controlled Publishing
Value-for-Value Media
Podcasting 2.0 Integration
Self-Hosted Publishing
Visual Media Systems
Lyric Video Generation
Bitcoin and Lightning Integration

Subsystems

VizBG
Zoetron
Magic Pill Platform

Relationship

Parent organization for the modern publishing ecosystem that also includes V4V Player, DEMU Publisher, JUXPOP, and nathandale.com.

SYS_01

V4V PLAYER

Identity

WordPress Gutenberg Application

Narrative

V4V Player is a playback surface inside the modern publishing ecosystem, designed to support feed-driven music experiences for independent artists.

It represents a practical application of value-aware media design, player architecture, and artist-first distribution thinking.

Type

WordPress Gutenberg Application

Status

ACTIVE DEVELOPMENT

Technologies

WordPress
JavaScript
Podcasting 2.0

Relationship

Part of the Magic Pill and nathandale.com publishing ecosystem.

SYS_02

DEMU PUBLISHER

Identity

Podcasting 2.0 Publishing System

Narrative

DEMU Publisher is the publishing-side counterpart to the playback systems, designed around structured feed publishing and artist-owned distribution workflows.

Type

Podcasting 2.0 Publishing System

Status

ACTIVE DEVELOPMENT

Technologies

WordPress
RSS
Podcasting 2.0

Relationship

Publishing companion to V4V Player and the broader Magic Pill ecosystem.

SYS_03

JUXPOP

Narrative

JUXPOP is a lyric-video platform focused on more intentional, structured authorship than the earlier procedural experiments.

It marks the transition from exploratory media systems into repeatable authoring workflows.

Type

Lyric Video Platform

Status

ACTIVE DEVELOPMENT

Technologies

JavaScript
FFmpeg
Video Rendering

Relationship

Independent platform direction emerging from earlier Magic Pill ecosystem experiments, including Zoetron.

ARC_01

nathandale.com

Identity

Original Illustration, Custom Web Design & Publishing Platform

Design & Development

Nathan designed, illustrated and built nathandale.com, including its custom Ghost theme, responsive interfaces and the hosting infrastructure he maintains directly.

Narrative

nathandale.com is no longer just another software system inside the archive. It is the platform that contains, connects, and contextualizes the broader signal.

As the public-facing archive platform, it brings together HEAD, HEART, SHADOW, publishing systems, technical records, media work, and the larger historical narrative into a single destination.

Type

Archive Platform

Status

ACTIVE

Runtime

Ghost CMS

Relationship

Top-level public container connecting HEAD, HEART, SHADOW, and the broader historical record.

SYSTEM REGISTRY

CAPABILITY INDEX

REG_01

WEB ARCHITECTURE

Purpose

Application and publishing system design centered on content-driven platforms, custom web experiences, and modern editorial tooling.

Design Philosophy

Durable architecture supports long-lived publishing, extension-friendly systems, and clear editorial control rather than temporary interface theatrics.

Technologies

WordPress
Kadence
PHP
JavaScript
React
HTML
CSS
Gutenberg

Status

ACTIVE DOMAIN

Related Systems

nathandale.com
Magic Pill Music
V4V Player

REG_02

INFRASTRUCTURE & HOMELAB

Purpose

A self-hosted homelab running Proxmox virtualization, pfSense and UniFi networking, and mixed Linux, Windows, and macOS environments.

Use Cases

This is the infrastructure everything else in this archive actually runs on: nathandale.com, Magic Pill Music, and the development environment below.

Technologies

pfSense
UniFi
Proxmox
Linux
Windows
macOS
Virtual Machines
Network Administration
Self-Hosted Services
Mixed Platform Development

Status

ACTIVE DOMAIN

Related Systems

nathandale.com
Magic Pill Music
Development Environment

REG_03

NETWORK SYSTEMS

Purpose

Network design and support for environments requiring stable connectivity, streaming delivery, and durable internal infrastructure.

Significance

This domain connects the archive’s publishing and media records to the physical and routed systems that made them operational.

Technologies

Cisco
Fiber Networks
LAN Infrastructure
Streaming Systems
RTSP

Status

ACTIVE DOMAIN

Related Systems

California Channel
Broadcast Infrastructure

REG_04

BITCOIN & LIGHTNING

Purpose

Self-hosted Bitcoin and Lightning infrastructure supporting sovereign publishing, value-for-value workflows, decentralized payments, and direct creator-audience relationships.

Use Cases

Publishing support infrastructure for open media systems, direct audience interaction, and platform experimentation around creator-owned distribution.

Technologies

Start9
Bitcoin Core
Lightning Network Daemon (LND)
GetAlby
Bitcoin
Lightning Network
Value-for-Value

Status

ACTIVE DOMAIN

Related Systems

Magic Pill Music
V4V Player
DEMU Publisher

REG_05

DEVELOPMENT ENVIRONMENT

Purpose

A virtualized development environment running Proxmox VMs across Linux, Windows, and macOS for code testing, AI-assisted tooling, and platform development before release.

Use Cases

Cross-platform virtual machines support testing on Windows, macOS, and Linux before a build is released.

Technologies

Proxmox
Linux
Windows
macOS
Local Development Environments
AI Coding Systems
Web Development Tooling
Virtualization
Testing Environments

Status

ACTIVE DOMAIN

Related Systems

Infrastructure & Homelab
nathandale.com
Creative Applications

REG_06

PUBLISHING SYSTEMS

Purpose

Feed-based publishing, decentralized media distribution, and value-oriented delivery systems for modern artist and publisher workflows.

Design Philosophy

Publishing systems work best when they preserve ownership, support open standards, and reduce dependence on centralized distribution models.

Technologies

Podcasting 2.0
RSS
WebVTT
Media Distribution
Value-for-Value
Self-Hosted Publishing

Status

ACTIVE DOMAIN

Related Systems

DEMU Publisher
Magic Pill Music
V4V Player

REG_07

CREATIVE APPLICATIONS

Purpose

Purpose-built media and publishing applications developed as part of the modern HEAD platform ecosystem.

Use Cases

Playback, publishing, lyric-video workflows, visual rendering, and atmosphere systems supporting a broader public signal.

Technologies

JavaScript
Canvas
WebGL
Video Rendering
Publishing Tools
Visual Media Systems

Status

ACTIVE DOMAIN

Related Systems

V4V Player
DEMU Publisher
JUXPOP
Magic Pill Music

OPERATIONAL DOMAINS

⊞

INFRASTRUCTURE

  • Operating Systems
  • Network Services
  • Hosting Infrastructure
  • DNS & Routing
  • Mail Delivery Architecture
  • Security & Hardening
⋔

DEVELOPMENT

  • Application Architecture
  • Publishing Systems
  • Front-End Interfaces
  • API Design
  • Custom Platform Extensions
  • Rendering & Interaction Layers
⊕

MEDIA INFRASTRUCTURE

  • Streaming Platforms
  • Broadcast Systems
  • Podcasting 2.0
  • Video Delivery
  • Media Workflows
  • Publishing Pipelines
  • Content Distribution
  • Media Engineering
⟲

OPERATIONS

  • System Design
  • Automation
  • Deployment
  • Monitoring
  • Documentation
  • Publishing Workflows
  • Operational Readiness
⟴

AI WORKFLOWS

  • AI-Assisted Development
  • Prompt Engineering
  • Agent Systems
  • Automation Design
  • Interactive Media Direction
  • Model Evaluation & Iteration
⊡

SECURITY / RELIABILITY

  • DNS Management
  • Mail Authentication
  • SPF / DKIM / DMARC
  • System Hardening
  • Monitoring & Alerts
  • Redundancy & Failover
  • Backup & Recovery
  • Operational Continuity

SIGNAL ENDPOINT

DIRECT CONTACT / INQUIRIES / COLLABORATION

DIRECT LINE

hello@nathandale.com

Messages are reviewed personally. Typical response time is 24–72 hours.

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